Transactional Analysis (TA) is both a theory of human personality and a system for the improvement of human relations. Its application to organisations provides a systematic approach to understanding the links between human needs and behaviours and the ways that the organisations are effective or ineffective in solving their problems and serving their customers. TA helps executives and managers of the corporate world to achieve excellence in their multifaceted organisational life. TA provides a comprehensive model to understand behavioural patterns, communication, interpersonal relationship, motivation, time management, attitudes, conflict management, and life span development for better living. |